Saturday, November 25, 2017
The Justice League doesn't really seem to enjoy reading DC Comics.
What most struck me about the ad, however, is how downright unhappy the Justice Leaguers all look to be reading comics at all.
Granted, most people don't grin, smile or otherwise evince great joy while they are reading, but come on gang, aren't you trying to sell these dang things? It wouldn't hurt to at least fake some enthusiasm!
They are reading DC Universe: Rebirth #1. Superman looks pretty bored, while Wonder Woman either has a slight smile, or maybe that's just the way she did her lipstick. Perhaps Superman is bored, though; he can probably read each spread at super-speed, and then has to wait for Wonder Woman to catch up.
Aquaman is frowning at the pages of Justice League Vol. 1: Origins, and I don't blame him! What has got him so upset about the book? Is he shocked at how casually Superman murders his foes? Is he appalled at everyone's New 52 costume redesigns? Is he missing his pal Martian Manhunter? Or can he just not believe his sideburns and necklaces in that story?
As for the top 25 books on the 2018 reading list, I was struck by how damn old so many of them are. From the 1980s you have Watchmen, Batman: The Killing Joke, Batman: The Dark Knight Returns, V For Vendetta and Batman: Year One. Of slightly more recent vintage is The Sandman Vol. 1: Predludes & Nocturnes which, of course, brings us into the '90s, when such books as Batman Adventures: Mad Love, Preacher Book One and Batman: The Long Halloween were published.
There are a handful of collections from The New 52 reboot/relaunch, including Justice League Vol. 1: Origin, Batman Vol. 1: The Court of Owls, Wonder Woman Vol. 1: Blood, The Flash Vol. 1: Move Forward and Aquaman Vol. 1: The Trench. From the most recent publishing initiative, the "Rebirth" era, there's DC Universe: Rebirth, Batman Vol. 1: I Am Gotham and Superman Vol. 1: Son of Superman.
I think Batman: The Dark Knight: Master Race is the most recent publication on the list.
Many of those 25 are classics of the super-comic genre, and are therefore evergreens, but I found it somewhat striking that there are so many decades-old comics being promoted in that house ad, you know?
Of possible interest is the fact that of these 25 books, two are drawn by DC co-publisher Jim Lee, three are written by the publisher's president and chief creative officer Geoff Johns, three are either written and/or drawn in part by Frank Miller and three are written by Alan Moore, whose Watchmen is currently being used as fodder for a DC Universe event story written by the company's publisher, very much against his will.