Well, what do you know...

DC Comics and Archie Comics—and, more precisely, Dan Jurgens, Ron Marz, Tom King, Dan Parent and about eight other creators—got me to set foot inside a comic shop for the first time in...I don't remember how long...? Probably the early days of Sophie Campbell's Teenage Mutant Ninja Turtles run, when I was still struggling to read it monthly, and constantly butting up against the vagaries of direct market and local comic shop ordering and shipping problems. 

How did they manage it? An appeal to nostalgia was certainly a factor, as Zero Hour 30th Anniversary Special #1 paired creators and characters from what might be my favorite decade of the publisher's output for an 80-page tie-in to a favorite crossover story from my youth.  

But, more important than even that, I think, is the fact that, in these two instances at least, the publishers decided to publish individual, standalone comic books, rather than miniseries or series that a consumer could be quite confident would eventually end up in trade collections, which has now become my favorite way to consume comics (In part because it's easier and cheaper, and, in even larger part, because I just have way too many damn comic books in way too many damn long boxes, and I need not add any more to the fantastic comic book midden that is now actively factoring into life choices I make.).

In other words, I had to buy these comic books, as they were sold, rather than waiting for trades to buy or borrow from the library, as, in both cases, they did not seem like they would ever be collected (The former is an 80-page giant, and is practically already a trade, with a spine of its own, while the latter is a simple 20-page gag strip, apparently created so the writer, an Archie fan, could add an Archie comic to his bibliography). (Contrast these with two one-shot specials from IDW Publishing I was extremely excited about, the Teenage Mutant Ninja Turtles 40th Anniversary Comics Collection and Godzilla's 70th Anniversary, both of which had solicitations for deluxe versions listed on Amazon before the direct market books were even released in comics shops). 

Should comics publishers do this sort of thing more often, then...? I mean, personally, I hope they don't (see that bit about my not wanting to buy any more new comic books to add to my already too-big collection), but I thought it worth observing that one way a publisher could sell more comic books is to focus on publishing comic books rather than chapters for future collections of comics...at least now and then, anyway.

As to what I thought of these comics, I'll have a review of one in my next monthly(-ish) review column on the 6th of the month, and the other will likely appear at Good Comics for Kids in the near-ish future. Can you guess which is which?