Forgive the tardiness of this observation, but I didn't read any 8/11-published DC Comics until just this week, and I therefore missed out on the 8/11 DC Nation column by Eddie Berganza until just recently.
The gist of it seems to be talking up the 75th issue of Batman/Superman, which does sound legitimately cool (consisting, as it does, of two-page strips by the likes of Teddy Kristensen, Duncan Rouleau, Rafael Albuquerque and Jill Thompson...the latter of whom is hopefully doing a Krypto/Ace team-up), and announcing that he's no longer going to be editing the book. I think. (Which is probably good news? Superman/Batman started out not very good and got worse and worse, didn't it?)
What shocked me was the origin of the book: "Enter Mike Carlin and his observation of an interesting tattoo he had seen on his commute—in a melding of the S-shield and the Bat-symbol, the book's logo was born!"
I can see how the folks at DC might think the title World's Finest was too dated—it does sound stale to me. I've never liked the title Superman/Batman either though, as it sounds so bland. Why not just throw an ampersand or something in there, and call it Batman & Superman...it's still bland and descriptive, but at least it's, like, a phrase with an "and" of some kind in it, you know?
Anyway, I was surprised to learn that the title of the book came from a fan's tattoo, rather than someone inside DC's offices, and that DC publicly admitted this, as it seems to be giving credit for a DC idea to someone who's not an employee or in any way affiliated with DC.
Is taking logo design tips from the flesh of a random commuter a bit like accepting unsolicited manuscripts? Does the random commuter now have a legal case to make that he or she deserves a fraction of the profits from Superman/Batman, or that they now own Joe Chill and Ma Kent? Isn't this a potential legal nightmare for DC?!
Unless, of course, the person with the melded S-shield/Bat-symbol tattoo was Jeph Loeb.