"In brightest day, in darkest night, Doritos snack chips taste just right"

I'm still having trouble comprehending the fact that they actually went ahead and made a Green Lantern movie—and before a Wonder Woman, Flash or Aquaman movie!—so the cognitive dissonance I experienced when I saw this crazy display in my local grocery store: I couldn't quite fit it all in, but there were no less than three cardboard cut-outs of Ryan Reynolds as Green Lantern Hal Jordan positioned around it.

These are life-size, if Ryan Reynolds were half-hobbit, and depict Green Lantern with his fist extended, as if to offer a passerby a terrorist fist jab. They look like this: In the fist, where his ring is, there's a tiny little green light bulb, which blinks hypnotically (I think it spells "B-U-Y-D-O-R-I-T-O-S" in morse code).

The little green plastic sphere in the upper part of the first image? That's a little inflatable moon that says "Brisk," as in Brisk-brand ice tea, which is orbiting a bigger inflatable sphere that looks like the planet Jupiter. It reads "Doritos." The "Anyone Can Be Chosen" written here and there on it refers to the Doritos/Green Lantern promotion contest thing, in which I guess you eat a bag of chips and get a code and enter it into a website and win something.

It doesn't really sound quite Green Lantern-y enough. I mean, anyone can be chosen? Shouldn't the winner have to be completely without fear, or have the ability to overcome great fear? This is a Hal Jordan movie, after all, not a Kyle Rayner movie.

Anyway, how strange are these strange times we live in? They are so strange that Hollywood has spent millions and millions of dollars making a Green Lantern feature film , and now when you go to the grocery store, you may see Green Lantern there, attempting to sell you chips and ice tea.


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Sadly, Doritos opted not to go with the above Green Lantern/snack chip branding, in which pencil artist Phil Jimenez attached the name and likeness of Ch'p, the squirrel-like alien Green Lantern to a brand of chips in 52 #24, as seen in the detail from an uncolored image from the issue above.

Maybe they'll release Doritos Ch'ps to tie-in to the sequel...