Sunday, July 15, 2012

Well, I still haven't gotten around to seeing the movie...

...but the cookies ain't half bad.

Keebler's limited edition The Amazing Spider-Man Fudge Stripes Cookies taste just like the regular Keebler Fudge Stripes Cookies, only the shortbread is red in color rather than shortbread-colored, probably thanks to what I imagine must be a generous amount of the red #40 that's listed in the ingredients.

In other words, these cookies are just like the cookies that already existed, but with superficial, surface difference accomplished by new and different ingredients.

That might make this the perfect cookie tie-in metaphor for the film it's cross-marketing with, but I don't know for sure. Like I said, I still haven't gotten around to seeing the movie. But the cookies ain't half bad.

1 comment:

Akilles said...

If they don`t have synthetic spider webbing in them, I`m afraid that they`re not qualified to be part of the products linked to the newest Spidey-movie.